Joint promotions (Cause related marketing)

Could joining forces with arc help sell your product?  Cause-related marketing has a positive impact on customer perceptions, making them feel better about using a product or showing a change in buying behaviour.

Cause-related marketing is when a charity and a company join together in a mutually beneficial partnership to promote and sell a company brand or product and raise the profile and funds for the charity.

Two examples of companies who have teamed up with arc are:

Complete World Travel

Complete World Travel operate the arc Travel Club which is a travel club aimed at arc supporters.  The holidays on offer are targeted at arc’s supporter base and for every holiday booked through the club the charity receives a donation.

Heath Lambert Insurance Group

Heath Lambert offer their Unique Insurance product tailored to supporters of arc with competitive quotations and specific insurance benefits such as higher or no upper age limits on certain travel insurance products.

For further information please contact our Fundraising Team on 01246 541108 or by email.